Pricing and Support Plans
On this page you will find pricing options for:
- using Longbow
- for support, service and consulting
- pilot programs
In summary:
Pricing plans for use of Longbow are according to the number of downloads made: you can choose a pay-as-you go plan for $.10 per downloaded record or a pre-negotiated annual plan with limited or unlimited downloads.
Service plans range from a free do-it-yourself support plan to fully customized consulting and client management.
Although optional, many clients choose to start with a pilot program. There is a standard pilot program and a fully custom option.
For questions on these plans or to develop custom options please contact Elayne Dudley at elayned@loyaltybuilders.com or at 603-610-8814.
Pricing Options: Downloads
1)Pay-As-You Go Pricing
- $0.10 per downloaded record, pay-as-you go by credit card or purchase order.
- Uploads and use of Longbow for analysis, segmentation, campaign development etc. is always free.
2)Annual Pricing
- If you anticipate high volumes of downloaded records, we will work with you to negotiate a fixed annual price with limited or unlimited downloads.
- Uploads and use of Longbow for analysis, segmentation, campaign development etc. is always free.
Pricing Options: Support, Service and Consulting Plans
Software Support - Free
- For those who plan to learn and implement Longbow on their own
- Software support only (we will answer questions about how to operate Longbow)
Service and Consulting
We will work with you to create a custom service and consulting plan tailored to the needs of your organization. Services can include:
- Tactical marketing support (interpreting charts, understanding test results, marketing related questions, etc.)
- Private Training Webinars
- Consultation on customer analysis and segmentation
- Reports and campaign results analysis
- Tuning Longbow to your specific customer/transaction/product model
- Campaign development consulting
- Report interpretation consulting
Payment options for Service and Consulting:
1)$1000 per five hour block
- minimum 15 minute increments
- only sold in five hour blocks
- Includes client management
2)Negotiated annual plan
- Includes assigned client manager
- Optional assigned mathematician
Support program details:
Hours: 9AM to 6PM ET, M-F, excluding holidays
Pricing Options: Pilot Programs
The Standard Pilot Program takes a new Longbow user through one complete marketing campaign cycle. It’s optional but it is a low cost, minimal commitment way to decide if Longbow is right for your company.
1)Standard Pilot Program - negotiated (depends on company size)
- Initial data upload and unlimited use of Longbow for customer analysis, segmenting, campaign creation, etc.
- Client management
- One private training webinar
- One free download of Longbow data for a test marketing campaign (up to 15,000 customer records)
- A post campaign upload and test results review with a client manager
2)Custom Pilot Program - negotiated
We will work with you to create a custom pilot program with as many marketing cycles, as many testing parameters, and whatever level of consulting and service that you require.
Updated November 5, 2008