Consulting Services

Loyalty Builders mathematical technology has been serving customers since 1999. When many of our customers realize the possibilities of harnessing this technology they request our assistance and expertise in how to best apply it.

Our consulting services help you harness the power of our analytics and the depth of our experience to improve your direct marketing.

We offer both strategic and tactical consulting. The tactical consulting engagements utilize our mathematical and programming expertise to help clients realize the full potential of Longbow. A typical strategic consulting engagement includes one or more of the following:

• Establish benchmarks for marketing activities
• Develop a systematic testing plan for direct marketing
• Create a custom segmentation of the customer population, with four to seven segments
• Work with client to build a marketing plan for each segment, with appropriate  goals and outreach tactics
• Build and implement an early warning system to reduce attrition
• Design a measurement plan to track direct marketing activities

Use the Contact Me button or call your client manager or sales representative for more information and pricing.