What's in a name?

Ever since David slew Goliath with his slingshot, technology has evened the odds in combat. Over 600 years ago a tiny army of Englishmen, armed with longbows, defeated a vastly superior French force at the Battle of Crecy. They brought to the field of battle a disruptive new technology -- lighter, more powerful, more accurate, and easier to use than the French army’s crossbow or cavalry. The English repeated their triumph at Agincourt and changed the course of world history.

We’ve developed a new technology at Loyalty Builders which gives marketers the same kind of overwhelming edge that the longbow gave the English archers at Crecy and Agincourt. And we’ve decided to call it Longbow because it’s lighter, more powerful, more accurate, and easier to use than competitors, with innovative features you can now use to improve the results of your marketing and compete more effectively for the loyalty of your customers.