Feature | | Benefit |
| Pay as you go pricing | | Low cost of trial; easier ROI calculation; control expenditures |
| List select tool | | No math needed to predict campaign performance; ability to try before list purchase |
| Easy extraction and upload of transaction data | | Reduces IT involvement |
| Multiple charts and tabular reports | | Clear and quick overview of company and customer performance |
| Automatic control group generation | | Easier to test and manage campaigns |
| Product group selection | | Allows campaigns to target prospective buyers of specific products or services |
| Probability threshold selection | | Optimizes response rate for greatest revenue and lowest campaign cost |
| Campaign calendar selection | | Targets accounts for when a prospect is most likely to buy; enables sustainable campaigns |
| Different lists for different types of campaigns -- up-sell, at risk, likely buyers, cross-sell | | Clear understanding of how to apply the downloaded lists |
| Campaign history | | See what works and what doesn't; replicate the good and discard the bad |
| FTP or https:// file transfer | | Safe and secure data exchange |
| Fast analysis turnaround time | | Quick response to changes in customer behavior |
| Software as service architecture (SaaS) | | 24/7 access to data; no software to install and manage |
