Feature |
| Benefit |
| Pay as you go pricing |
| Low cost of trial; easier ROI calculation; control expenditures |
| List select tool |
| No math needed to predict campaign performance; ability to try before list purchase |
| Automatic extraction and upload of transaction data |
| Reduces IT involvement |
| Multiple charts and tabular reports |
| Clear and quick overview of company and customer performance |
| Automatic control group generation |
| Easier to test and manage campaigns |
| Product group selection |
| Allows campaigns to target prospective buyers of specific products or services |
| Probability threshold selection |
| Optimizes response rate for greatest revenue and lowest campaign cost |
| Campaign calendar selection |
| Targets accounts for when a prospect is most likely to buy; enables sustainable campaigns |
| Different lists for different types of campaigns -- up-sell, at risk, likely buyers, cross-sell |
| Clear understanding of how to apply the downloaded lists |
| Campaign history |
| See what works and what doesn't; replicate the good and discard the bad |
| FTP or https:// file transfer |
| Safe and secure data exchange |
| Fast analysis turnaround time |
| Quick response to changes in customer behavior |
| Software as service architecture (SaaS) |
| 24/7 access to data; no software to install and manage |
