Defector Profile

Loyalty Builders calculates a Risk Probability for each customer from a complex algorithm based solely on transactional variables such as customer velocity.  This algorithm does not lend itself to producing a neat descriptive profile of a potential defector.  Some companies may capture additional data, for example demographic or firmographic data, which could possibly sharpen the Risk Probability and would likely yield a descriptive profile.  If your company is interested in using this supplemental data to build such a profile or tune the calculation, call your account representative for our consulting rates.