Comparing services

Service Name	Description	What You Can Learn	Key Metrics	Key Charts	Comments
Up-sell	Purchase probabilities analysis	What products customers are likely to buy and when they are likely to do it	Item Pprob	Purchase probabilities back test	This analysis tells you what products to offer in your various marketing campaigns
Likely buyers	Customer segmentation by Lrank	Who is going to buy	Lscore, Lrank, Purchse Delay	LRank vs. %purchasing, LRank vs. yearly revenue	RFM is an example of many inferior, alternate ways to do this
At-risk customers	Early warning system	Which customers may defect	dPDel, dLScore, dRev, Early Warning Score	Purchase delay behavior map, velocity maps, Good But Bad Lately chart	Where customers appear in the various charts tells you how to treat them and what to say to them
Cross-sell	Predicts new purchasers from among existing customers	Which products customers may buy that they have not previously purchased	New item Score	Loyalty and products (dLScore vs. Category Score)	This is one of the most difficult tasks, but probably the most valuable
Velocity Analyses	Velocity maps, Early Warning systems	How to communicate with customers	dPDel, dLScore, dRev, Early Warning Score	dLScore vs. dRev, dPDel vs. dLScore, Good But Bad Lately	Where customers appear in the various charts tells you how to treat them and what to say to them