Available reports | Longbow Direct Marketing

Customer behavior

How much revenue comes from upper tier customers compared to middle and lower tier customers

Key metrics for each customer segment, table

Customer velocity

Whether customer purchasing behavior is improving or deteriorating

Distribution of customers in various velocity segments, chart and table

Decile distribution

Extent of opportunity to increase revenue from middle tier customers

Median yearly revenue by Loyalty Score, chart and table

Customer activity level

How the number of buyers is changing from period to period

Number of active customers purchasing in last several time periods, chart and table

Customer revenue distribution

How revenue from new customers compares with revenue from existing customers

Revenue from new vs. existing customers over time, chart and table

Looking Forward

Likely buyers

Where to set Loyalty Score or decile thresholds to maximize campaign efficiency

Loyalty Rank vs. Percent purchasing in next quarter, chart and table

Purchase probabilities

How to optimize campaigns by seeing which product groups have significant numbers of likely future buyers

Back test results, chart and table

Predicted response rates

How much revenue, and what marketing campaign response rates, are expected from various sets of customers in the next period

Estimated revenue and response rates for selected customer target lists

Reports Matrix

Report Name	What You Can Learn	Description
Looking Back
Customer behavior	How much revenue comes from upper tier customers compared to middle and lower tier customers	Key metrics for each customer segment, table
Customer velocity	Whether customer purchasing behavior is improving or deteriorating	Distribution of customers in various velocity segments, chart and table
Decile distribution	Extent of opportunity to increase revenue from middle tier customers	Median yearly revenue by Loyalty Score, chart and table
Customer activity level	How the number of buyers is changing from period to period	Number of active customers purchasing in last several time periods, chart and table
Customer revenue distribution	How revenue from new customers compares with revenue from existing customers	Revenue from new vs. existing customers over time, chart and table
Looking Forward
Likely buyers	Where to set Loyalty Score or decile thresholds to maximize campaign efficiency	Loyalty Rank vs. Percent purchasing in next quarter, chart and table
Purchase probabilities	How to optimize campaigns by seeing which product groups have significant numbers of likely future buyers	Back test results, chart and table
Predicted response rates	How much revenue, and what marketing campaign response rates, are expected from various sets of customers in the next period	Estimated revenue and response rates for selected customer target lists