Reports Matrix

Report Name		What You Can Learn		Description
Looking Back
Customer behavior		How much revenue comes from upper tier customers compared to middle and lower tier customers		Key metrics for each customer segment, table
Customer velocity		Whether customer purchasing behavior is improving or deteriorating		Distribution of customers in various velocity segments, chart and table
Decile distribution		Extent of opportunity to increase revenue from middle tier customers		Median yearly revenue by Loyalty Score, chart and table
Customer activity level		How the number of buyers is changing from period to period		Number of active customers purchasing in last several time periods, chart and table
Customer revenue distribution		How revenue from new customers compares with revenue from existing customers		Revenue from new vs. existing customers over time, chart and table
Looking Forward
Likely buyers		Where to set Loyalty Score or decile thresholds to maximize campaign efficiency		Loyalty Rank vs. Percent purchasing in next quarter, chart and table
Purchase probabilities		How to optimize campaigns by seeing which product groups have significant numbers of likely future buyers		Back test results, chart and table
Predicted response rates		How much revenue, and what marketing campaign response rates, are expected from various sets of customers in the next period		Estimated revenue and response rates for selected customer target lists