About Behavior Maps

Behavior maps are Loyalty Builders’ proprietary version of scatter plots used to illustrate how customers can be segmented into various groups based on their buying behavior. Customers are positioned as dots on the map according to their values for the variables used for the map axes, and each dot is colored according the customer’s Loyalty Group. Thus each dot represents an identifiable customer.

There are six Loyalty Groups, corresponding to different sets of Loyalty Ranks, as follows:

Loyalty Group	Lotalty Page Rank
6	91-100
5	75-90
4	50-74
3	25-49
2	10-24
1	0-9

 

Dots are colored consecutively. Typically the dark blue dotted customers are “painted” first, then the light blue dots are painted next, with the dark red dots painted last. Sometimes, when the lower ranking customers are of more interest, the dots are painted in the reverse order. The dots painted earlier are often covered over by the dots painted later, so the relative proportions of the various groups may seem distorted.