Want to increase the response rates of your direct marketing campaigns?

Testing is the easiest, cheapest, and fastest way to improve results of a direct marketing campaign, yet many companies don’t do it because they think it is costly and time consuming.

This eSeminar explores several types of testing, including testing offers and testing customer lists, plus a review of the elements of good testing design. Both split-run and multivariate testing techniques, along with the role of control groups, are illustrated with real life case studies.

You will learn:

• How direct marketing testing will increase response rates
• Differences between testing offers and testing targeting
• How to design, set up, and interpret a marketing test
• When to use, and when not to use, split run (A/B) tests
• How to determine if you can rely on your test
• How to automatically build a proper control group
• Six common testing mistakes

This is one of a continuing series of free, informational eSeminars to help you improve the results of your marketing campaigns. See the whole eSeminar series.