Predicting customer behavior -- the #1 recession marketing strategy

The recession is forcing marketers to search for new ways to meet their revenue goals.  Using analytics to predict customer behavior is a powerful strategy that can make your marketing much more efficient, reducing costs and increasing revenue. Both Forrester and the Aberdeen Group are recommending the use of analytics as a key method to innovate and survive in 2009.

What you will learn

• How to use analytics to predict customer behavior
• How predicting behavior can reduce marketing costs and increase revenue
• Four common mistakes when predicting customer behavior
• How to use cross-sell and up-sell predictions to capture larger share of wallet
• How to predict the likely next purchase for one- and two-time buyers
• How to identify and market to customers at risk of defecting

This is one of a continuing series of free, informational eSeminars to help you improve the results of your marketing campaigns. See the whole eSeminar series.