How to use mathematical marketing to improve campaign response

This webinar is a brief introduction to the basic techniques of mathematical marketing, including behavioral tracking, predictive analytics, behavioral targeting, what-if analysis, testing, and measurement. Most techniques will be illustrated with case studies and customer data.

What you will learn

• How to use mathematical marketing to improve campaign response
• What kinds of tests to use, and when to use them
• How to segment your customer population for more targeted offers
• How to use what-if analysis to predict your campaign response before launch
• When to use up-sell, cross-sell, and win-back campaigns
• How to measure campaign effectiveness

This is one of a continuing series of free, informational eSeminars to help you improve the results of your marketing campaigns. See the whole eSeminar series.