How to segment a customer population

This webinar explains several different segmentation techniques, including ones that use both traditional and non-traditional metrics. The advantages and disadvantages of each are discussed, plus what you can expect to learn from each. Techniques are illustrated with actual customer data. Example campaigns will be created in real time for several of the techniques, including comparative predictions of how the new campaign will perform.

What you will learn

• Why customer segmentation is important
• Different ways to segment customers
• What a good customer segmentation looks like, and a bad one too
• What you need to know, and what tools you need, to segment customers
• The three best ways to use a customer segmentation
• Four common segmentation mistakes
• How often you need to segment customers

This is one of a continuing series of free, informational eSeminars to help you improve the results of your marketing campaigns. See the whole eSeminar series.