Behavior Maps & Customer Segmentation

Behavior maps are a powerful tool to give companies a high level view of their customers’ behaviors. Different types of maps illustrate different aspects of those behaviors. This eSeminar discusses maps that illustrate behaviors from several points of view, emphasizing techniques that differentiate various customer segments.

What you will learn

• How to build a behavior map
• How to interpret a behavior map
• When to use different types of behavior maps

This is one of a continuing series of free, informational eSeminars to help you improve the results of your marketing campaigns. See the whole eSeminar series.