Become a Customer Genius by learning how to track customer behavior.

This webinar is an introduction to using quantitative methods in direct marketing. No math skills are required, but you will see how direct marketing campaigns are enhanced by a mathematical approach. Using case studies, you will learn how to track customer behavior, divide customers into segments for easier targeting, and test campaigns to improve response.

You will LEARN:

• Two best methods to improve campaign response
• How to identify your best revenue opportunities
• How to reduce customer churn and increase retention
• What are typical industry levels of response for different customer segments and different campaign types
• How to predict your campaign response before your campaign launch

This is one of a continuing series of free, informational eSeminars to help you improve the results of your marketing campaigns. See the whole eSeminar series.