eSeminars
Become a customer genius. Improve the results of your direct marketing campaigns. Learn how to predict customer behavior through mathematical marketing.
Designed for marketers, our free eSeminars will give you the information you need to drive sales and revenues. If the presentation dates don't match your needs, use the Contact Me button to explore alternatives.
Upcoming eSeminars
This webinar focuses on techniques for holding onto your existing customers—identifying which ones are at risk, what their contribution is to company revenue, and how to keep them as active customers.
Discover the wealth of information buried in your customer transactions data, how to extract it, what you can learn from it, and how to apply this information to your marketing campaigns.
See how direct marketing campaigns are enhanced by a mathematical approach. Using case studies, you will learn how to track customer behavior, divide customers into segments for easier targeting, and test campaigns to improve response.
This eSeminar explains several different segmentation techniques, including ones that use both traditional and non-traditional metrics.
Yes, there is a fast, easy, affordable way to get dramatic lift in your direct marketing campaigns. It's called 'testing'. We'll show you the basics in this free, interactive eSeminar.
This webinar is a brief introduction to the basic techniques of mathematical marketing, including behavioral tracking, predictive analytics, behavioral targeting, what-if analysis, testing, and measurement. Most techniques will be illustrated with case studies and customer data.
Behavior maps are a powerful tool to give companies a high level view of their customers’ behaviors. This eSeminar emphasizes techniques that differentiate various customer segments.
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