Let the bad times roll?

22 May 09 - Arthur Einstein

Chrysler’s in bankruptcy.  GM may be next.  The silver linings on the cloudy horizon are pretty faint right now.  And, yet … I’m not ready to give up the ghost and I doubt that you are either.

The question is, what to do?   Sit around and wait for things to change?  Or take some action that will give destiny a nudge in the right direction?  

Personally, I’ve always believed the philosopher who said “the only reality is in action”.  And one action I believe everyone needs to consider in tough times is how marketing dollars are being spent.

Right now all the experts are advising us to focus on our customers.  (That’s always been our business at Loyalty Builders).  Customers are the core strength of any business and an even more important asset in a slow-down.  The programs that support customers, keep them happy, and keep them coming back to buy, are critical.  
read more