So what will it take to convince you?

19 Apr 09 - Mark Klein

All of us could use some marketing help in today’s tough environment, and there are plenty of marketing services firms ready to sell us their services. But more than ever companies need to spend their money wisely and justify, in advance if possible, commitments they are about to undertake. At the risk of making our own life more difficult, we offer here the minimum set of requirements you should require from any analytics vendor you’re thinking of using.