The "Mathematization" of Marketing

10 Feb 08 - Mark Klein

As word spread of my teleconference for Marketing 2.0 (see previous post), an interesting contrarian opinion appeared in my mailbox. Evidently there was something in the meeting notice to cause a reader to suspect that using mathematics to describe behavior could have negative consequences. He wrote “Is it just me, or do others also wonder where this mathematization of social relationships is leading humankind?”

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Mark Klein is featured speaker at Marketing 2.0 teleconference

08 Feb 08 - Mark Klein

Here's the invitation to the Facebook Marketing 2.0 teleconference where I will be the featured speaker:

You are invited to attend a telephone conference at 1 PM ET on Wednesday February 13 that features Mark Klein talking about behavioral targeting and customer retention. The conference is hosted by Isabel Walcott Hilborn of Marketing 2.0 under the auspices of Facebook. You can see more details, including dial-in information, at http://harvard.facebook.com/event.php?eid=23509056840. If you are not already a Facebook member, you will need to do the simple, free signup.
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