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OPINION
Retention
is the New Acquisition by
Mark Klein
"When you fish the tidal estuaries of our New Hampshire coast, you quickly learn
that fish bite when the tide is flowing. Many days I've sat...waiting for...the
tide to run and the fish to bite. You watch for those first signs of the
water moving, like a leaf or twig and then seaweed beginning to move past your
boat. Right now, I am seeing indications that the tide in marketing is changing..." Read
More
LONGBOW IN THE NEWS
"Marketing
Tools for Customer Retention" video is now online Watch Mark
Klein wave his arms and wield his pointer as he talks about customer retention
at September's Hubspot
Inbound Marketing Summit. View it on your computer, or download it to your
iPod.
Mathematical Marketing Group Now on Facebook
Join the conversation at Facebook.
UPCOMING EVENTS
Save
the Date! Sign up for our FREE Mathematical Marketing Webinar, 1:00
PM, October 29th, Portsmouth NH time. This could be the most profitable half
- hour you spend in October. Learn how to use simple mathematical tools -
predictive analytics, multivariate testing and what-if analyses, to improve customer
retention. Limited to 55 attendees. Learn more and sign
up now.
Make
the Leap to Smarter Marketing by Harnessing your Customer Database,
at NCDM Orlando FL, December 8-10 - Visit Loyalty Builders for a Longbow demo,
and the Free Customer Report card that will tell you things you never suspected
about your customers. Booth 340 on the entrance aisle. Read
More
THEY
WROTE IT. WE LIKE IT.
"Email
Marketing Lies, Lies, Lies"
"In my previous Email Insider column, (says author Loren McDonald)
I outlined ...misunderstandings that take on the appearance of truth through
repeated retellings. This time, I want to expose three lies that email marketers
either tell or have told to them by people who should know better..." Read
More
HOW TO DO IT
Risk
Analyzer Primer
The goal of risk analysis is to identify any potential defectors as early
as possible, so you can market to them to keep them active, but it can also help
identify your best customers. Read
More
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We do the math. You do the marketing™.
Longbow is a web-based direct marketing system that quickly and easily predicts the future buying behaviors of your existing customers.
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You've attracted inbound leads, converted them into paying customers – what's
next? Customer marketing is neglected and a potential gold mine. In this video,
Mark Klein, our CEO, shows how you can identify the customers who'll buy next,
target up-sell prospects and spot potential defectors.
How well do you know your customers? Learn things about them you never knew.
What kinds of things will you discover? Read
More
Learn how to get more business from the customers you already have. See how
new Mathematical Marketing tools make marketing dollars work harder. Free
ebook download
Got questions about how analytics and math are changing marketing? Got ideas
about how they could? Facebook's Mathematical Marketing group may have the answers.
Join the conversation.
We'd like to hear from you! Send your comments to the editor Arthur Einstein.
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