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OPINION
"Who
says the only good scores are over 90? by
Mark Klein
We’re passionate about testing at Loyalty Builders. And this month we’ve devoted
our whole newsletter to the subject – the surprises that lurk in even bad results – optimizing
sample size and the free sample-size calculator we’ve posted – and much more Click
here for more information.
LONGBOW IN THE NEWS
Review
your Longbow Analysis with CEO Mark Klein at NCDM, December 8-10,
Orlando, Florida booth 320. Upload your transaction data by December 1st, get
your free Longbow Customer
Report Card, and sign up for a private consultation
at NCDM with Loyalty Builders’ CEO Mark Klein to review the results.
New.
Everything you always wanted to know about sample size: Longbow
just posted a beta version of it's powerful new Sample Size and Power Calculator
as a free service. Designed for marketers (math whizzes also welcome) it’s
accompanied with a comprehensive "how-to"
guide.
Click
here to read more.
Loyalty
Builders Announces Mathematical Marketing eSeminar Series. The
eSeminars are free and designed to help marketers improve the results of
direct marketing campaigns to existing customers.
Click
here to read more.
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UPCOMING EVENTS
See
Loyalty Builders and Longbow up close and 1:1 at the NCDM (National Center for Database Marketing) show December 8 – 10
Gaylord Palms Resort, Orlando FL. Booth 320
“How
to Test Direct Marketing Campaigns”
— next in our eSeminar series. 2PM EST Wednesday December 3. Click
here to sign up.
THEY
WROTE IT. WE LIKE IT.
"Ten Tips for Online Testing
...In the offline world, tests are typically slow events, requiring time to prepare,
launch, and analyze. With online testing, results come immediately, often within
hours. Smart marketers can exploit this early information to test within a campaign,
rather than just between campaigns…." Click
here for more information.
HOW TO DO IT
Testing
Primer
"... The main reason to test is to improve the effectiveness … of marketing campaigns.
Testing reveals the most powerful messages, and the target groups that will be
most receptive to them." Click
here to read more.
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We do the math. You do the marketing™.
Longbow is a web-based direct marketing system that quickly and easily predicts the future buying behaviors of your existing customers.
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"In a marketing campaign, knowing which combinations of elements work best
is just as important as knowing who to target. So testing is vital - but the
question we always hear is, "How many customers should I include in the
test?" A good
test must use enough customers to minimize errors caused by random noise. So
we’ve developed a new Sample
Size and Power Analysis Calculator that helps
you maximize confidence in your results" Bill
Vorias, Senior Mathematician.
Click to see how your customers behave.
Click to download the eBook.
Click to see how math is changing marketing.
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Questions about Longbow? |
Write to me and I'll answer your questions about pricing, how it works, how it can work for you - whatever!
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We'd like to hear from you! Send your comments to the editor Arthur Einstein.
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