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OPINION
So
what will it take to convince you? by
Mark Klein
...Today, more than ever you need to justify, in advance if possible,
commitments you are about to undertake. At the risk of making our own life more
difficult, we offer here the minimum set of requirements you should ask of any
analytics vendor you’re thinking of using..." Read
more.
LONGBOW IN THE NEWS
Indian
Wells CA, April 30 - Mark Klein, CEO took a couple of days away from
the office to meet with members of the Business Direct Group, to speak and conduct
a roundtable discussion on customer retention.
Proof
that targeting pays. This case demonstrates that Loyalty Builders’ targeting
outperforms random, ’spray and pray’ marketing by as much as
a factor of 10. Back tests can confirm these claims before a single campaign
is run. The Business Case for Loyalty Builders Analytics - Read
more.
UPCOMING
EVENTS
June
4-5 2009 - Vermont New Hampshire Marketing Group Annual Marketing Conference
- Mark Klein, CEO, shares his 10-year passion for Customer Loyalty and how
to achieve it with marketers from throughout New England. Read
more.
THEY
WROTE IT. WE LIKE IT.
"IBM
will try to tap into the one area of the tech market expected to grow this year:
analytics
... one of the most strategically important fields in corporate computing. Executives
analyze their sales patterns so they can do a better job of targeting customers
with specific products and advertising. and… to make more accurate forecasts
of future sales... Business Week April 16 2009 Read
more.
HOW TO DO IT
Using
our Marketing Effectiveness Score -
We now calculate a Marketing Effectiveness Score (MES) for our clients. The MES
blends six components into an overall score that ranks marketing effectiveness.
Examining scores for the MES components, you can apply-specific tactics to areas
that need improvement. Download
the PDF (You'll be asked
for your email address.)
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We do the math. You do the marketing™.
Longbow is a web-based direct marketing system that quickly and easily predicts the future buying behaviors of your existing customers.
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"We’re
excited about the new Marketing Effectiveness Score we've developed because it
gives you,
as our client, a measure of how you're doing overall, plus the ability to dig
into your score and find areas that need improvement." Mark
Klein, CEO
See how your customers behave.
Download the eBook.
Join to see how math is changing marketing.
"Efficiency
is doing things right; effectiveness
is doing the right things."
Peter F Drucker, Management Consultant |
We'd like to hear from you! Send your comments to the editor Arthur
Einstein.
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