OPINION
Beware the Cellophane Curtain by Arthur Einstein  "...The biggest barrier to getting started in analytics isn’t learning how to use the application. It's in pulling together and preparing the data for analysis...that's why each of our Longbow clients will be assigned a concierge whose job will be ... getting the client up and running as quickly as possible..." Read more.

LONGBOW IN THE NEWS
Longbow Release 1.6 is online now. It’s Faster and Easier to Use -  Read more.  

Longbow Concierge Service Attacks The Toughest Predictive Analytics Task
-  Read more.  

UPCOMING EVENTS
Our upcoming Free eSeminars will help you drive sales and revenues in the current recession

April 15, Milwaukee WI at Wisconsin DMA (wdma.org) Mark Klein speaks on the subject of Mathematical Marketing.
April 30, Indian Wells, CA, Mark Klein, CEO, speaks at Business Direct Group conference on "A step-by-step plan for customer retention".
Future eSeminar. How to use our new Marketing Effectiveness Score.

THEY WROTE IT. WE LIKE IT.
Are your customers about to defect? - Chris Dickey , Ad Age - "In today's tough economic environment, the most precious asset an organization has is its current customer base. And maximizing returns on that asset begins with a solid retention strategy. ...Here are three ways to maximize customer value by decreasing defection… "  Read more.

HOW TO DO IT
5 Marketing Practices to beat the recession - This white paper describes marketing tactics to help you not just survive but prosper in this very tough marketing climate. It points out common marketing mistakes and describes ways to measure your marketing effectiveness. Download the PDF (You'll be asked for your email address.)