OPINION
Let the Bad Times Roll? by Arthur Einstein   "...The mistake companies often make is looking only at how marketing dollars are being spent. It’s very important to understand what customers are doing as a result of the expenditures beyond just buying. That may sound obvious. But gross revenue is only part of what you need to know to sharpen your marketing pencil..." Read more.

LONGBOW IN THE NEWS
Boosting revenue in a down market. Two new longbow case studies:
- Leading hardware reseller sees Longbow-targeted customers generate 7 times the revenue of control group
- Medical distributor uses Longbow-targeted cross sell lists to expand share of wallet
Read more.

UPCOMING EVENTS
Our upcoming FREE eSeminar will help you drive sales and revenues in the current recession
Wednesday July 1st, 2PM ET Measure your Marketing Effectiveness. - Learn the seven key indicators, how to find your score, and how to fix what’s broken. Learn more and register now.

THEY WROTE IT. WE LIKE IT.
Customer Retention and Acquisition: Tips for Recessionary Times "...many small business owners retreat from new marketing initiatives during tough times (however) if you 'freeze' marketing plans until the economic gloom appears to be lifting then you may find that your sales pipeline has dried up and even worse, your competitors are making inroads into your existing or potential markets..."  Read more.

HOW TO DO IT
How to use the Marketing Effectiveness Score - Once you look at the scores for the MES components, you can see which areas need work. Here are some component-specific tactics that can be applied to whichever areas need attention.