OPINION
A new measure of marketing effectiveness by Mark Klein  "You've looked at our data. So how are we doing?" It’s a question clients always ask. So, now Loyalty Builders has developed a Marketing Effectiveness Score (MES) based on closely held beliefs and basic marketing principles." Click here to read more.

LONGBOW IN THE NEWS
B to B - Jan 5, 2009   by Amy Syracuse
"Marketers looking to boost bottom lines should focus more on retention - …According to Mark Klein, CEO of predictive analytics company Loyalty Builders, marketers must also develop solid and sustainable plans for customer retention, including benchmarks for current customer retention rates, risk profiles of customer populations and risk scores for each customer…"  Click here to read more.  

UPCOMING EVENTS
Our upcoming Free eSeminars will help you drive sales and revenues in the current recession

Predicting Customer Behavior - Wednesday, Jan. 21 - 2 pm ET - Discover how to predict customer behavior to increase the revenue from your marketing campaigns. Click here to register.
Recession Marketing - Wednesday Jan 28 - 2pm ET - The 5 marketing practices that will help you not only survive, but prosper, in this downturn.  Click here to register.
Customer Retention - Wednesday Feb 4 - 2pm ET - In a shrinking economy, customer retention becomes more important than ever. This seminar highlights techniques for keeping and selling to existing customers. Click here to register.
Industry Conference
Predictive Analytics World - Feb 18-19 - San Francisco. CEO Mark Klein and mathematician Bill Vorias present Loyalty Builders work with Linden Labs (Second Life). Click here to register.

THEY WROTE IT. WE LIKE IT.
"3 Sales Tips For A Tough Economy!  Data from past recessions has shown we must continue to market. Those that do, win. ... Mine your existing customer base. Your best opportunity is in your current customer base. We know you've heard this before. But have you really done it?" Click here to read more.

HOW TO DO IT
“How to use a loyalty analysis - Loyalty analysis reveals who your most loyal customers are and gives you information that helps you retain them and build a more profitable relationship with them. This white paper describes eight techniques that can be used to meet those objectives."  Click here and download PDF titled “How to Use a Loyalty Analysis”