OPINION
A Distributor's Other Set of Customers by Mark Klein   "Most distributors describe their customers as people who buy things from them. However failure to recognize their manufacturer partners as customers too can have effects that ripple through a distributor’s entire business..." Read more.

LONGBOW IN THE NEWS
Two new reports dramatize how distributors can beef up marketing programs. Case studies included. Download is Free.

"Four Ways For Distributors to Get More Marketing Co-op Dollars"- download now

"Five Ways Distributors Can Increase Revenue Per Customer"- download now

FACTS & FIGURES
"Good News from our Distributor Clients"
Even though the NYSE Healthcare Index continued to fall, this distributor of medical supplies saw a 20% increase in cross-sell revenue using the personalized targeting we provided. Read more.

A large distributor in the mid-west dramatically improved the results of win-back campaigns by using more sophisticated targeting than simple recency to identify potential defectors. Response rate grew 57% and order size was up 63%. Read more.

Loyalty Builders analysis helped this distributor/reseller get added marketing funds from a manufacturer and get a 3X lift in response rates with 7X increase in revenue. Read more.

THEY WROTE IT. WE LIKE IT.
"Signs Your Email Program is Behind The Curve" - by Chad White, eMail Insider, Jan. 19 2010 " … some companies … recognize the effect that a strong email program can have on other channels and on their brand reputation. They … are constantly optimizing their processes…messaging and email designs. They're way ahead of the curve, leaving complacent competitors in the dust."  Read more.

HOW TO DO IT
Optimize Sample Size. And get a big surprise. - The most common question we're asked about testing is "What sample size is needed for credible test results?" The question often comes from B2B marketers with smaller customer sets. The surprising answer is that sample size can be a lot smaller than you previously thought. Use our sample size calculator Free.