|
OPINION
Marketing
to your best customers when business stinks by
Arthur Einstein
"The most aggressive approach to bad times is to
figure out who your best customers are and market to them relentlessly…But your
best customers are not just the 5% or 10% who generate the most revenue. In fact,
you have at least 3 kinds of 'best' customers… " Read
more.
LONGBOW IN THE NEWS
New
Marketing Effectiveness Score announced - Loyalty Builders has now
blended 6 measures of marketing performance into a single score to help clients
evaluate their marketing efforts and track progress. Read
more.
UPCOMING
EVENTS
Our
upcoming Free eSeminars will help you drive sales and revenues in the current
recession
Recession
Marketing -
Wednesday Feb 25- 2pm ET - The 5 marketing practices that will help you not
only survive, but prosper, in this downturn. Register
here.
Customer
Retention - Wednesday Mar 18 - 2pm ET - In a shrinking economy,
customer retention becomes more important than ever. This seminar highlights
techniques for keeping and selling to existing customers. Register
here.
THEY
WROTE IT. WE LIKE IT.
The
Resurgence of email myths -
Jamie Schissler, email Insider - "...In challenging
economic times when budgets are under increasing pressure, maximizing the value
of your house list and keeping existing consumers engaged while deepening their
relationship with the brand is critical..." Read
more.
HOW TO DO IT
Customer
Retention -
This white paper outlines an eight-step plan to use analytics to reduce attrition
and keep your existing customers buying. Download
the PDF (You'll be asked
for your email address.)
|
We do the math. You do the marketing™.
Longbow is a web-based direct marketing system that quickly and easily predicts the future buying behaviors of your existing customers.
|
"There
are six components to our Marketing Effectiveness ScoreSM,
a number from 0 to 100 that measures your company's marketing at one moment in
time. It’s
essential to know how you’re doing if you don't want to be passed in the race
without knowing it." Mark
Klein, CEO
Read
more
See how your customers behave.
Download the eBook.
Join to see how math is changing marketing.
"In
times of change, learners inherit the Earth, while the learned
find themselves beautifully equipped to deal with a world that
no longer exists."
Eric Hofer |
We'd like to hear from you! Send your comments to the editor Arthur
Einstein.
|
