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OPINION
When
the going gets tough
by
Mark Klein "Yesterday I got a call out of the blue from a marketing
analyst ... charged by her VP, to make marketing recommendations to help her
company survive during this recession... After a short discussion, I found that
... a sure answer to her question is to ramp up existing customer marketing..." Click
here to read more.
LONGBOW IN THE NEWS
Modern
B2B Marketing, Nov 22, 2008
“Lead
Generation via Mathematical Marketing: Thought Leadership” Interview
with Mark Klein, CEO of predictive analytics company Loyalty Builders. "Mark
is a direct marketing expert whose background in science and passion for mathematics
equates into a desire to help marketers improve their campaigns."
Click
here to read more.
Destination
CRM Blog, Dec 5th 2008 by Jessica Tsai
“Free
Tool For Marketing” Marketing solutions provider Loyalty
Builders released today its “Sample Size and Power Analysis Calculator”.
It’s
a free Web-based tool (part of Loyalty Builders’ Web-based direct marketing
system Longbow) that is intended to help marketers determine whether their
results are accurate (power analysis) or whether their sample size is sufficient.
Click
here to read more.
Direct Nov
1, 2008 Ruth P. Stevens
“Do
The Math” Loyalty Builders' mathematician Bill Vorias
offers a hypothetical example of how a lowered confidence-level requirement
can work. Click
here for more information.
UPCOMING EVENTS
Predictive
Analytics World, February 18-19, San Francisco, Ca. Loyalty
Builders' CEO Mark Klein and Mathematician Bill Vorias will be presenting a Linden
Labs' Second Life case study on "Finding and Keeping Residents at Risk on
Second Life". For more information click
here.
Upcoming
eSeminars: Customer Retention Wednesday, Jan. 7 -
2 pm ET
This webinar focuses on techniques for holding onto your existing customers—identifying
which ones are at risk, what their contribution is to company revenue, and how
to keep them as active customers. Click
here to register.
THEY
WROTE IT. WE LIKE IT.
"Innovating
Through Recession" "Moments of economic turbulence provide
the unique opportunity to start new businesses, launch disruptive new products,
and strengthen customer loyalty… here
are a few pointers on what to do, why to do it, and what to avoid…” Andrew
Razeghi, Kellogg School of Management. Click
here to read more.
HOW TO DO IT
“9
Techniques for Exceeding Your Marketing Campaign Objectives" A
Loyalty Builders White Paper. Click
here and download PDF titled “How to Use a
Loyalty Analysis”
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We do the math. You do the marketing™.
Longbow is a web-based direct marketing system that quickly and easily predicts the future buying behaviors of your existing customers.
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"Today, nobody has the financial freedom to throw spaghetti at the wall
and see what sticks. Marketing and advertising must show positive results and
ROI. Our clients love Longbow’s ability to target the most valuable customer
segments and generate higher response while cutting costs." Emily
Meehan, Director of Client Management.
Click to see how your customers behave.
Click to download the eBook.
Click to see how math is changing marketing.
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Questions about Longbow? |
Write to me and I'll answer your questions about pricing, how it works, how it can work for you - whatever!
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We'd like to hear from you! Send your comments to the editor Arthur Einstein.
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