Longbow is brought to you by Loyalty Builders LLC who have been helping clients predict customer behavior since 1999. The Loyalty Builders team includes two Ph.D.'s and seasoned professionals across a full spectrum of disciplines.
As Chairman and CEO of Loyalty Builders, Dr. Mark Klein combines his background in the sciences with his entrepreneurial spirit to push the limits of modern-day marketing. Before embarking on his latest effort, he founded and later sold three software companies: IE Systems, Channel Computing and Edge Research, where he held chairman and CEO positions. IE Systems specialized in micro-mainframe communications. Channel Computing developed and sold two products designed by Dr. Klein, including Forest & Trees and InfoPump. His third company, Edge Research, created middleware and tools specifically designed for Lotus Notes. Upon Lotus's purchase of Edge Research in 1994, Dr. Klein joined Lotus Development Corporation and IBM as General Manager for Enterprise Integration, a position he held until founding Loyalty Builders in 1999. Prior to embarking on his entrepreneurial efforts, Dr. Klein spent several years teaching and doing research in theoretical physics at various universities including Bryn Mawr College, University of Wisconsin, UCLA, University of Colorado, and University of New Hampshire. Dr. Klein holds a Ph.D. in physics from Indiana University.
In his role as chief mathematician, Dr. Meeker is focused on the development of Loyalty Builders’ mathematical models. Dr. Meeker’s academic research involves the application, adaptation, or development of mathematical tools within collaborative investigations of social, financial, biological, and physical systems. In 1991 he became a member of the Climate Change Research Center at the University of New Hampshire (UNH) where he was responsible for the mathematical and statistical components of the Center’s paleoclimate and atmospheric chemistry investigations. Dr. Meeker joined the UNH mathematics faculty in 1971 and served as chair of the mathematics department in 1990 and 1991. He has been a visiting professor at various universities in the UK, Scotland, Brazil and Australia and previously served as a member of the Rutgers University mathematics department. Dr. Meeker has also authored and co-authored over 85 peer-reviewed publications. Previously a professional rider on the rodeo circuit, Dr. Meeker received a Ph.D. in mathematics from Stanford University.
In his role as vice president of development and CTO, Brian Jenkins is responsible for the technology infrastructure at Loyalty Builders. Jenkins has more than 20 years of technology. Prior to joining Loyalty Builders, Jenkins was the director of development and chief architect at Newmarket International where he produced an application development system for Windows which was used to create Delphi, the most widely used group sales system for the hospitality industry. In the early 1990s, he wrote the first Windows graphical report writer for the award-winning EIS product -- Forest & Trees -- by Channel Computing. Jenkins received his B.S. in Computer Science from San Francisco State University and is a Microsoft Great Plains Certified Integration Developer.
As CFO of Loyalty Builders, Leslie Parker is charged with overseeing the financial and administrative management of the company. Prior to joining Loyalty Builders, Parker served in a variety of financial management roles for companies including Edge Research, a software developer of middleware for large corporations, Channel Computing, developer of Forest & Trees and InfoPump and Honeywell. Parker holds a B.A. from the University of Minnesota and a M.B.A. from Simmons College School of Management in Boston.
As Chief Marketing Officer, Scott McComsey is responsible for driving all marketing efforts for Loyalty Builders. McComsey has over 20 years of marketing and executive experience including 10 years at Great Plains Software as VP of Marketing, VP of Strategic Planning and VP, General Manager of a services business unit. Before that he spent 10 years at Leo Burnet U.S.A. in Chicago, marketing such brands as Dewar’s Scotch, Wilson Sporting Goods, Nestle, and Pillsbury. Scott graduated with a B.A. from Amherst College and completed an advanced marketing program at Northwestern University.
Ian Watters is responsible for the acquisition and retention of Loyalty Builders customers. Ian has more than 10 years of leadership experience in the managed service and outsourcing business. Prior to Loyalty Builders, Watters served as a manager of business development for Dallas-based CompuCom Systems Inc., a $1.7 billion solution provider, where he managed several key accounts including Metropolitan Life in New York and Fidelity Investments in Boston. Ian received his B.S. in Business Administration from Northeastern University.
As Vice President of Communications, Arthur Einstein is focused on a cohesive communications strategy for Loyalty Builders across all communications mediums. Einstein has worked in the advertising and marketing industry for more than 30 years as a writer, creative director and agency president. Einstein was a co-founder and principal at Lord Geller Federico Einstein and its successor Lord Einstein O'Neill. He has delivered award-winning work for companies such as IBM, The Wall Street Journal, The New Yorker Magazine, Book-of-the-Month Club, The New York Stock Exchange, Tiffany & Co., Steinway, and advised on communications strategy and tactics for companies such as NetGravity, The American Funds, Knowledge Adventure, Compaq, idealab!, and many others. Einstein holds a B.S. in business from the University of North Carolina and an M.A. in communications from Michigan State University.