News Releases
NEW LONGBOW RELEASE VERSION 1.6 IS FASTER AND EASIER TO USE
Portsmouth, NH (PRWEB) March 20, 2009 -- The new release of Longbow from Loyalty Builders speeds the process of creating and executing a direct marketing campaign through database redesign, just-in-time data access, and query optimization, and introduces many ease-of use features for power users who manage multiple campaigns.
read moreLONGBOW CONCIERGE SERVICE ATTACKS THE TOUGHEST PREDICTIVE ANALYTICS TASK
Portsmouth, NH (PRWEB) March 6, 2009 -- Loyalty Builders, a pioneer in predictive analytics, has started a new Data Concierge(sm) service designed to help first time users of its web-based Longbow direct marketing service get the application up and running in record time."The most persistent issue our clients face isn't learning to use a new application", said Mark Klein, Founder and CEO of Loyalty Builders. "It's preparing the data in their own files for upload". Independent research confirms that, industry-wide, data access and preparation take up more than 35% of the total time devoted to analytics projects.
read moreLoyalty Builders Launches New Tool to Measure Marketing Effectiveness
PORTSMOUTH, NH — February 20, 2009 — Loyalty Builders, a leader in predictive analytics and developer of the Longbow system for direct marketing has introduced a new scoring system that helps marketers grade their total marketing effort and identify ways to improve it. Called the “Marketing Effectiveness Scoresm”, the system blends six measures of the behavior of a customer population into a single score that pegs the effectiveness of a company’s customer marketing. read moreLoyalty Builders Announces Customer Retention eSeminar
The eSeminar will be held Wednesday, February 4 at 2 PM ET and will focus on techniques for keeping existing customers and increasing revenues from them in potent new ways.
read moreLoyalty Builders Announces eSeminar on Recession Marketing
The eSeminar will be held Wednesday, January 28 at 2 PM ET and will focus on 5 key marketing strategies to beat the downturn.
read moreLoyalty Builders Announces eSeminar on Predicting Customer Behavior
The eSeminar will be held Wednesday, January 21 at 2 PM ET and will focus on how to predict customer behavior with predictive analytics and use those predictions to increase revenue from marketing campaigns.
read moreLoyalty Builders Announces Customer Retention eSeminar
Loyalty Builders today announced an eSeminar on Customer Retention. The eSeminar will be held Wednesday, January 7 at 2 PM ET, and will focus on techniques for keeping existing customers and increasing revenues from them in potent new ways.
read moreLoyalty Builders Announces Free Sample Size and Power Analysis Calculator Designed for Direct Marketers
Predictive analytics and multivariate testing experts Loyalty Builders today announced the public availability of its free Sample Size and Power Analysis Calculator designed for use by direct marketers.
read moreLoyalty Builders' CEO Offers In-Person Review of Customer Transaction Analysis at NCDM
Any business that uploads their transaction data for the free Longbow Customer Report Card by December 1st may sign up for a private session at the NCDM with Loyalty Builders’ CEO Mark Klein to review the results.
read moreLoyalty Builders Announces Mathematical Marketing eSeminar Series
The series is targeted to marketers who are interested in adopting new and powerful tools and techniques to increase marketing ROI and move closer to true 1 to 1 marketing practices. read moreCompany
