News Releases

Loyalty Builders to exhibit in Online Marketing Solutions Pavilion at DMA08 in Las Vegas

This annual DMA event is the largest direct marketing event in world with 12,000 attendees and more than 550 exhibitors. Loyalty Builders will be exhibiting in booth 1537.

Loyalty Builders Publishes “Field Guide to Mathematical Marketing”, an eBook About New Tools for Existing Customer Marketing

The eBook is targeted at marketing professionals who want to learn about powerful tools like predictive analytics and multivariate testing to increase the effectiveness and ROI of existing customer marketing campaigns.

Group to Discuss How Powerful Mathematics are Changing Customer Retention Marketing

Mathematical Marketing techniques include predictive analytics, behavioral targeting and tracking, multivariate testing and what-if analysis.

Loyalty Builders CEO Mark Klein to Speak on Mathematical Marketing Tools at Hubspot's Inbound Marketing Summit

Mark Klein , CEO and founder of predictive analytics provider Loyalty Builders, will speak at Hubspot’s upcoming Inbound Marketing Summit, taking place September 8, 2008 at the Boston Marriot Cambridge in Cambridge, MA. During the presentation, entitled, “Managing the Bottom of the Funnel,” Klein will address the often neglected and under-invested area of customer retention, shedding light on how marketers can harness powerful Mathematical Marketing tools to increase revenues from existing customers.

Loyalty Builders and B2B Contact alliance marries predictive analytics and lead generation

Predictive marketing experts Loyalty Builders today announced a strategic alliance with B2B Contact, a leading outsourced sales and marketing firm focused on turning prospect data into qualified leads. Using Longbow, Loyalty Builders’ direct marketing and predictive analytics SaaS, B2B Contact will be able to perform outbound marketing and sales campaigns at the highest levels of targeting precision and messaging personalization.

Loyalty Builders CEO Mark Klein to Present Virtual Seminar on Mathematical Marketing for the Direct Marketing Association

Mark Klein, founder and CEO of Loyalty Builders, will host a Direct Marketing Association (DMA) Virtual Seminar entitled "The New Rules of Mathematical Marketing" on August 19 from 1-2 PM ET, featuring the new techniques and processes of Mathematical Marketing.

Loyalty Builders Introduces Version 1.5 of Longbow with Expanded Marketing Campaign Management

PORTSMOUTH, New Hampshire-July 10, 2008-Predictive marketing experts Loyalty Builders announced a new version of Longbow, its Web based direct marketing system, with enhancements throughout the system, particularly to the Campaign capability, where target lists are combined into marketing campaigns.

Loyalty Builders' CEO Offers In-Person Review of Longbow Customer Report Card at DM DAYS

PORTSMOUTH, New Hampshire - May 30, 2008 - Predictive marketing experts Loyalty Builders today announced a special invitation for attendees of DM DAYS New York Conference and Expo which is being held June 10-12 at the Javits Center in New York City. Any business that uploads their transaction data for the free Longbow Customer Report Card by June 3 may sign up for a private session at DM DAYS with Loyalty Builders’ CEO Mark Klein to review the results.

Loyalty Builders CEO Offers In-Person Review of Longbow Customer Report Card at ACCM

PORTSMOUTH, New Hampshire – May 6, 2008 – Predictive marketing experts Loyalty Builders today announced a special invitation for attendees of the 25th Annual Conference for Catalog and Multichannel Merchants ( ACCM ) which is being held May 19-21st in Orlando, Florida. Any business that uploads their transaction data for the free Longbow Customer Report Card by May 13 may sign up for a private session at the ACCM with Loyalty Builders’ CEO Mark Klein to review the results.

Provides Opportunity to Discover New Marketing and Revenue Opportunities

PORTSMOUTH, New Hampshire – April 15, 2008 – Predictive marketing experts Loyalty Builders today announced the Longbow Customer Report Card. This is an opportunity for marketers to use Longbow, the company’s next-generation web-based direct marketing system, to get a free snapshot analysis of their customers and products. The report card will present near term revenue and direct marketing opportunities that traditional segmentation and modeling methods typically do not provide.