Media Coverage

January 2009-Mark Klein was featured in an article "Marketers Looking to Boost Bottom Lines Should Focus More on Retention" on B2B Online.   

 

December 2008-Mediapost, in the Behavioral Insider blog/newsletter, published an interview with Mark Klein, Loyalty Builders' founder and CEO entitled, "Campaigning to the Base."  This interview addresses the benefits of using transactional data and predictive analytics in a down economy.

 

December 2008-CRM Magazine, in their Destination CRM Blog, published an entry on Loyalty Builders' new Sample Size and Power Analysis Calculator.

 

November 2008-Marketo, as part of their "Modern B2B Marketing" series published “Lead Generation via Mathematical Marketing: Thought Leadership with Mark Klein.”  

 

November 2008-Direct Magazine published a hypothetical direct response test scenario from Bill Vorias, Senior Mathematician at Loyalty Builders.  The article is entitled "Do The Math."

 

August 2008-Manage Smarter, part of the Nielsen Company, published "Math+Marketing=Bottom-Line Bliss," about Loyalty Builders' non-commercial Mathematical Marketing Facebook group.

 

August 2008-Online Media Daily, a Mediapost publication, published a news brief, "Loyalty Builders Launches Facebook Math Marketing Group."

 

August 2008-DM Review published a case study of a Loyalty Builders client, Harbor Sweets entitled "Longbow Analyzes Candy Catalog's Sweet Spot."

 

July 2008-Drew's Marketing Minute, a top marketing blog, published a two part blog entry by Loyalty Builders' CEO, Mark Klein entitled "Finding at Risk Customers."

 

July 2008-DM News published an entry "What's the best way to determine the most effective offer for our DM campaign?" in the Toolbox column. 

 

July 2008-Target Marketing Magazine published Harbor Sweets’ Billie Phillips on Driving Off-Season Sales , an interview about using Longbow and predictive analytics to market to "at risk" customers.

 

June 2008 - Direct Magazine published The Sweet Spot , a case study about Harbor Sweets, a mail order chocolatier and Loyalty Builders client.  The article focuses on how Harbor Sweets used Longbow's on-demand analytics to identify those customers likely to fall away and reactivate them with a tailored campaign.

 

April 2008 - Sales & Marketing Management Magazine published The Science of 1:1 Marketing by Loyalty Builders CEO Mark Klein. This is the first in a series of three articles on mathematical marketing.

 

February 2008 - 1 to 1 Media published The New Tools of Mathematical Marketing, by Loyalty Builders CEO Mark Klein. This is the second of three articles about mathematical marketing.