Left vs. Right: Is Google heading for a fall?

05 May 08 - Mark Klein

Search pages in Google are divided into two parts. On the right are the paid search entries, advertisers who pay Google whenever someone clicks on their ad. On the left is what is commonly called organic search, results turned up by Google’s algorithms for searching the web based on your request. Most people start with organic search, often not going beyond the first five or ten entries. People use the left column results about three times more than the right column ads, according to some estimates. Your mileage may vary.