Arthur Einstein

Arthur Einstein and bikeMy Business History

Out of college I went to work in Richmond VA for a department store.  Three years of that and I was ready for grad school and a job writing advertising.  After eight years of apprenticeship behind a typewriter in 4 New York agencies, I became a partner in a startup – Lord Geller Federico Einstein.  For the next 22 years we worked for large clients such as IBM and small ones such as Tiffany, Steinway & Sons, and The New Yorker magazine. In the beginning I wrote ads and bought media.  Eventually I became the president.  One of the great satisfactions of LGFE was creating campaigns that produced results for our biggest and our smallest clients – and winning awards for creative excellence at the same time. Channel Computing, Mark Klein’s second company was one of the small ones.  And then in 1999, Loyalty Builders – ‘something completely different’ but close to my heart because we’re dedicated to customers – a passion of mine since way back.

Interests

I like things fueled with liquid hydrocarbons: old cars, new cars, motorcycles, mostly. Touring with my motorcycle pals I’ve seen a lot of America that I’d never have seen otherwise.  I listen to all kinds of American popular music, especially from the 20th century. The past 300 years of American history are particularly fascinating and I read a lot in that area. I’m an dyed-in-the wool people watcher, too.

Favorites

Movies :  The Four Feathers (1939),  Casablanca,  Sicko (Michael Moore), It Happened One Night, Singin’ in the Rain
Books : Measuring America, anything by A.J. Liebling, Alexander McCall Smith, or David McCullough
Music : All sorts of classical and popular plus  Gilbert & Sullivan, Scott Joplin, Kitty Wells,  Stephen Foster, New Orleans Jazz, Carlos Gardel and so forth